首先,叔叔用白色奶油厚而均匀的涂抹在蛋糕坯子上,像一面洁白的雪墙,又围绕蛋糕边缘点缀上一圈苹果似的.奶油团,而后,叔叔又拿出一盒紫色的葡萄果酱,取出一点儿装进带尖嘴的塑料袋里,把果酱喷在蛋糕的奶油团上,果酱溢到了蛋糕侧壁,叔叔就用一把扁平的刀子,将果酱均匀的抹在蛋糕侧壁上,然后,叔叔又在蛋糕的中心用白色奶油挤出一片菱形状花朵,接着,叔叔在蛋糕底部镶上白奶油花边,最后是画龙点睛之笔了,叔叔在蛋糕中心插上各种各样的水果,有火龙果,草莓、樱桃、桃子等等,令人垂涎三尺,再涂上荔枝果膏,一个漂亮又好吃的水果奶油蛋糕就竣工了。
to prevent H7N9 we should know some common sense. First of all, it is important for us to prevent H7N9 from ourselves. For example, clean our hands frequently.
Sencondly, do more exercises. Such as running. Lastly, change our diet to keep balence. For example, eat more types of vegetables and drink more water
当我看过《电商风云》以后我突然感觉到中国互联网从90年代被人们了解到现在的火爆,中间残杂多少代人的辛苦和付出。下面我就稍微写写我看到节目以后的感想吧。
开片少数民族的传统生活引入现代电商概念和发展,虽然说这个小故事是整个第一集的主线切入,但是就我看来却有不同的感觉,我感觉这样切入虽然不错但是貌似是缺少了一种带有学术性质的严谨性和标题的切合度也不够。好了,这些细节姑且不论。整个故事里对我触动最深的就是马云老师在初期推销自己产品的时候,我大学毕业也是从事的销售业务工作,看到马老师当时遇到的困难与我之前的经历何曾相似,磕磕绊绊的语言讲解着自己的产品,别人却冷漠对之。这样的一幕仿佛把我带回了自己第一次面对客户的时候,那种紧张那种不自信,然而遭遇相似却延伸出了两个人截然不同的命运,当我还在庆幸自己跳出业务区坐上办公桌的时候,我却没想到之前一个和我遭遇相同的人现在却带出了属于国内业界辉煌的大集团。不得不感叹,人生的境遇要成功就要选好路口的十字道,向左走向右走的差别可能会很大很大。
其实片子主要是讲述了国内传统的一种模式向另一种模式的转变,看过之后我不的不感叹,互联网的出身虽然很短,但是却超出所有人的预期快速的发展起来,直到今天已经能够充斥现在传承千万年的传统营销。我是一家木门企业的电商人员,我虽然入行时间多接触木门行业比较少,但是我依旧感觉到了木门行业里的转变。从传统的跑市场,到现在的网络销售战,各个木门品牌都在网上打上了推广战,使得原本的木门工行业也开始掀起了一股子的血雨腥风。
中国电商第一人并不是马云,而是老榕的8848,在国民互联网基础极度低下,不具备电商的条件下。老榕成了先烈。随后是马云,马云的起步也并不顺利,起初更像一个满口胡话的痞子。但是随着时代的发展和马云的不断摸索,电商突现头角。这里想提一个马云的平台免费。
中国人最爱占便宜,只要能占便宜无论大小大家都争先恐后。当初,马云为阻击强大的易贝,剑走偏锋,又幸运的找到雅虎这个好伴侣在后方支持。就平台免费这件事,现在好多电商都在模仿,认为有了客户群就一定会有利润,我认为马云这一策略是不具备模仿性的。首先,当时电商还处于懵懂阶段,国民对电商互联网业也不了解,当时条件不具备电商的形成,它只是个启蒙阶段,第二,平台免费成本低,竞争对手少。不用像现在这样,大家为了知名度、为了流量、为了早日占据有利市场打垮对手,那钱都不叫花那叫烧好吧。
所以,我说,成功不可复制,成功需要天时地利人和,就像赫拉克利特说的:人类不可能两次踏进同一条河流。英文为: No man ever steps in the same river twice. 天时地利都过去了,人再一样也不可能。
还有一个品牌快跑,大家为了品牌为了知名度,真是使劲各种高招,有帅哥送花的,有穿恐龙送快递的,有注重客户体验的。但是我感觉这就像烟花,她再炫丽也只能是一瞬间,烟花散尽,最终还是要回归产品和价值上的,烟花有烟花的作用,吸引用户;但是一味注重烟花就有点偏离主题了。这里说的是陈年的凡客和雷军的小米。陈年在节目中说道,在凡客最初成功的时候,大家有点飘飘然了,不注重产品,不关注客户感受,导致凡客的没落。但是现在陈年又回归到注重产品和价值这件事,对我的启发是,人任何时候都不能飘飘然,最终能赢得客户的是真心关注用户感受,产品的价值,能体现用户存在感的产品。保持对老用户的粘性,依靠口碑宣传比任何烧钱的广告都靠谱。小米
电商成本,节目里,各个电商大佬不止一次的说,电商的成本比线下便宜。这个理论我想保留,这一点,我认为有点片面或者夸大,尤其在现在,电商的存活就靠流量,大家为了引流各种广告,各种推广,各种价格战,物流成本、人力成本。我认为也许比线下便宜,但是应该没大佬们说的\'那么多。感觉有水分。
资本之战。最后一集说到了资本,节目最后也说,看似表面的电商大战,其实是背后资本的较量,没有后面的这些资本就没有电商的今天以及未来,在冲***电商的这条道上,据说冤魂很多,貌似央视就提了一点,现实要远比节目描述的残酷。我想YY的是猫狗大战,本人一直比较崇拜马云,感觉马云是玩战略的,每一次出击都是在引领电商的发展。为人也比较仗义正派。像最初布置的支付宝,后来的余额宝,撬动国有大银行的制度优化啊(改革不大可能,国家是不会放权银行完全市场化的,也从来没有什么花边新闻。那个东哥吧,借助奶茶妹炒京东,实在没必要,之前还说人家马云的公关团队污蔑,真相大白之后,马云一个字都没说。京东还把吉祥物改成狗,这明显司马昭之心人皆知之啊。
京东和阿里巴巴背后的资本都很强大,两人对资本的控制也都做的非常智慧,股权比例什么的控制的也比较好。但是我仍然隐隐约约的感觉到,阿里巴巴这边是一个战略接着一个战略,他有试验的有烧钱抢市场的,但是他还有雷打不动肯定赚钱的,就像马云有一大推孩子,有负责挣钱供应家庭消费的,有为了面子抢占市场的,有负责创新开拓未知领域的,而且不树敌,不主动发动战争。而京东那边更像一个庞兹骗局。东哥在节目里说的只是销售额,绝口没提利润。不管你有多大的销售额,最终没有利润来源,或者说你的利润跟你的物流成本中和是负的,总感觉不那么靠谱。再说,京东的孩子屈指可数,马云呢?什么电影、房地产、文化、金融都有参与。肤浅感觉不在一个量级上,刘强东还到处挑起战争,跟当当,跟苏宁,跟国美,你看人家马云,不应战。
依稀还记得去年的6.18电商大战,都是刘强东挑起的,感觉像是在挖坟。马云是谋求生态圈,大家共赢,而刘强东更像是冲***战场的将军,你死我活。真想送东哥一句话:no zuo no die 啊!
商场如战场。鄙人略看过一点孙子兵法,兵法上说:
凡用兵之法,驰车千驷,革车千乘,带甲十万,千里馈粮。则内外之费,宾客之用,胶漆之材,车甲之奉,日费千金,然后十万之师举矣。
所以说,商场如战场,表面看是价格战、渠道战、用户战、物流战、品牌战,说白了是整个组织机能的运营战,哪一环节跟不上都能导致全盘皆输,留下来的是将军,但是战争结束了吗?有人说,站在历史年代的长河上看,和平只是战争中的一个暂停符。
最后,向这些个商业战士们致敬,你们促使了社会的进步,无论是否能战到最后,只要参与都是勇士。
Nowadays, many famous university campuses have become one of the popular tourist attractions. It has been shown on TV and on the radio that every year thousands and thousands of middle school students visit Tsing Hua University and Peking University and other famous universities in China. In the place far away from the capital city, the local students also visit the universities famous in their own province.
So far as the present situation is concerned, is it a good or bad thing to open the university campus for tourists? Different people have different opinions. On one hand, some people argued that it is a good thing for the students to visit the famous university campus in that it can enable the middle students to get more information about the university and they can have enough time and opportunity to prepare themselves with the chance to get into the university. On the other hand, some people hold a negative view about this phenomenon. In their opinion, the public tourism will have negative effect on the universities because it will not only do harm to the environment but also to the intellectual atmosphere.
In my opinion, the tourism to the universities is not a good thing. The campus is mainly a place for study. With the increasing tourism on the campus, it will ruin the spiritual atmosphere in this learning field.
首先,提纯范文 “谋篇布局”及结构模板。
第一段:提出问题或现象。Nowadays, … … have become one of the popular … …. It has been shown on TV and on the radio that … ….
第二段:正反列举人们的看法。So far as the present situation is concerned, is it a good or bad thing to … …? Different people have different opinions. On one hand, some people argued that it is a good thing for … … in that … …. On the other hand, some people hold a negative view about this phenomenon. In their opinion, … … will have negative effect on … … because it will not only do harm to … … but also to … ….
第三段:摆明自己观点。In my opinion, … … is not a good thing. … … With the increasing … …, it will ruin … ….
其次,提纯范文“段落写作”。
段落写作分为统一性,连贯性和完整性三方面。
统一性(unity:段落开头的主题句应该做到不可太宽泛,也不可太具体,做到有较强的概括性才能使下文做到有的放矢的展开。范文第二段首句以设问的方式提出一个问题is it a good or bad thing就有很强的概况性。下文自然会一方面从好的方面说明,另一方面从坏的方面说明。
连贯性(coherence:关联词是使文章段落之间相互连贯的必要条件。范文中nowadays, on one hand, on the other hand, in one’s opinion即以“启承转合”递进的顺序是文章条理清晰,层层展开。
完整性(completeness:以设问句“So far as the present situation is concerned, is it a good or bad thing to open the university campus for tourists?”开头,这是平时较少运用的段落写作方式——设问法。“On one hand … …. On the other hand, … ….”是段落写作分类列举法的典型用法。
再次,提纯范文“句子写作”。
1. It has been shown that … …
类似句型:It is known to us that … …
It is said that … …
It is reported that … …
It is controversial that … …
2. “… … Tsing Hua University and Peking University and other famous universities … …。”——并列句。并列句是简单的复杂句。但其运用方法并不简单,注意练习并接句的使用,会使句子显的更加饱满。
3. enable v. 使…能够
I gave him full directions to enable him to find the house.
4. in that = because
表“因为”的连词还有since, for, as,如:
The boy was absent because he was ill. = The boy was absent since he was ill.
此句以我们常用的人称开头,句式简单,我们可以通过把since提前改变句式,如:
Since the boy was ill, he was absent. 句式多样化。
最后,提纯范文“措辞”。
1. attraction n. 具有吸引力的事情。
2. thousands and thousands 成千上万的
形容“多”的表达方法:millions and millions
a multitude of
a great deal of
a large amount of
plenty of
many a
3. “some people argued that … …”中的“argue”并不是“讨论,辩论”的意思,而是“认为”。
I argue that … …
I maintain that … …
I claim that … …
I insist that … … = I think that … …
I hold that … …
I assert that … …
I assume that … …
4. negative adj. 否定的.,相反的
hold negative view = hold opposite opinions
5. phenomenon n. 现象
social phenomenon 社会现象
natural phenomenon 自然现象
6. intellectual adj. 聪明的= intelligent, bright, clever
(选词策略:使用最近所学的单词,如intellectual > intelligent > bright > clever
在分析并掌握范文之后,我们需要运用范文知识练习仿写。笔者运用2005年12月范文中的模板结构仿写了2006年12月的四级作文,以供参考:
1. 许多人喜欢在除夕夜看春节晚会
2. 但有些人提出取消春节晚会
3. 我的看法
Nowadays, the Spring Festival Evening has become one of the popular topic and attractions during every traditional New Year’s Eve. It has been shown on TV and on the radio that every year thousands and thousands of Chinese people appear to be accustomed to enjoying the sights and sounds of a brilliant feast, while gathering with their beloved family.
However, an increasing number of people have voiced different opinions towards it. So far as the present situation is concerned, is it a good or bad thing to cancel the Spring Festival Evening? Different people have different opinions. On one hand, some people argued that it is a good thing to amuse the audience in that it is composed by a numerous adequate programs, such as the emotional song, the graceful dance, the funny short sketch, the amusing comic dialogue, the delightful magic, and the marvelous acrobatics and so on. On the other hand, some people hold a negative view about this phenomenon. In their opinion, the Spring Festival Evening will have negative effect on the family harmony because it will not only do harm to having the talks between family members on the Spring Festival Eve but also to enjoying the gourmet meal in a fancy restaurant.
In my opinion, the Spring Festival Evening is a good thing. It may not remain a must for all people, but it can bring us a strong sense of festivity and serve as an alternative among the variety of holiday activities. With the increasing audience of the Spring Festival Evening, it will ruin a distinctive culture during the Spring Festival vacation.
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