经过优化的广告素材非常重要,
是广告成败的关键之一。
制作广告时如果同时兼顾
创意、视觉效果、文案、消费者心理,
将大幅提升广告效益!
没有出国的人总觉得出国是一条大道。而只有亲身踏足的人才知道,这是一条漫漫长征路。其过程缓慢而繁琐,几乎能把人磨的耐心全无。自己经历一次就觉得焦躁,更不用想老师同时经手那么多学生,又年复一年的重复进行。推己及人的.想,如果说让我常年将一门语言的应用性文字根据每个学生的实际情况私人订制上百篇,哪怕是母语中文,很可能也会产生看到就想吐的应激反应,更何况,是更密集,盯久了更觉得天旋地转的英语。直接以头抢地悬梁自尽了。
回想整个文案的过程,是从一份事无巨细的调查表开始的。从高中时候的学术表现到大学的问题活动,从最喜欢的格言到人生态度,整整填了我一个下午。最后要交给文案俞璐老师(新通安徽留学海归文案写个人陈述的时候,对时间催的还是挺急的,几天之内就要赶出来。要知道其他文件办的也这么慢,我就不那么死命让老师赶了。也是惭愧斯密达。
原本最怕的事情就是怕PS千人一面,写的都是国产经典评语那一套尊敬老人团结同学积极向上勤劳勇敢,所以之前特意跟老师说好,要做好修改的准备。哪想到出来以后效果居然出奇的满意,不仅包含的内容很多,突出了个人优点不说吧,写的文风还很俏皮可爱的说。突然觉得文案老师都是写作大神。
后来的文案速度就更惊人了。从两天就给我的推荐信翻译到夸张到几个小时就给我的成绩单翻译,我不禁惭愧啊,我自己的事情文案老师比我弄的还快啊。而且我这个人比较鸡毛,各种各样奇葩的问题不要太多,从各种各样的章怎么盖,到格式字体什么的要求,简直逼死处女座。但是文案老师每次还能耐心解答配以逗比的表情啊,这脾气也是好到惊为天人。而且建立在自己已经以加班作为常态以密密麻麻的表格作为背景的情况下了。
等成绩单盖完章,申请准备也差不多告一段落了。在此再让我深深地感谢我亲爱的文案老师、一直叨扰的谭老师,祝福你们心想事成!
When I was a freshman in college I watched the film Gua Sha Treatment for the first time, now I am a junior student and I come back to review the movie from a multicultural aspect, I have many different feelings after watching the film again.
At the beginning of the film, XuDatong is given an award and later he delivers a speech. What makes me impressed most is in his speech he says “one day I will become one of you, a truly successful American, today this award proved that America is a true land of opportunity and I am the living proof of that.” At that moment Xu thinks he has realized his American Dream totally with his lovingly wife and adorable son. However, I think it is ironical that to make a speech like that and I assume it is made on purpose to hind a clue for the story\'s development. How many non—American people have such a beautiful American dream? One of my classmate studies in American now and before he went aboard he told me his American dream is he can stand at the top of the New York. To be honest, I also dream that one day I can get the Green Card living there happily and successfully maybe working at the Wall Street. When Xu gets the award he thinks he entirely melted in the melting pot neglecting the multicultural obstruct, later the plot goes against the way he thinks. And later Quinlan asked Xu\'why you be the scapegoat of your father?\' Xu answers \'because he is Chinese.\' Then maybe Xu knows that there is always a wide gap between Chinese and American cultures.
The second scene is Xu hit his son Denis because Denis hit the son of xu\'s boss, at the middle of the film xu tells his boss that he hit his own son is only to show his respect to his boss John Quinlan, that time Quinlan feels puzzled “what a Chinese logic”,yes, American can never understand such a logic full of Chinese characteristic, because they respect everyone including the children, they won\'t beat a child to please the boss, and there is no such a conception of degree between employee and employer, they feel everyone is equal, which is quite different from china.
Connected to the second scene, the third difference I want to analyze is the care for the children. In America, people pay more attention to the right of children which can be seen from the law—leaving children alone at home is illegal, while in China it is so common that almost everyone may experience such loneliness. And Children Welfare Agency does work in America which shows the importance Americans attach to children\'s right. What\'s more, I remember a line \'No one won the case, especially the child.\' In my opinion, it also manifests the universal concern from the American public to the children.
The fourth aspect is following the procedure, in the film, more than there times, the people focus on the rule, the law, the procedure. At the Christmas Eve Xu wants to return back to his home pretending as a Santa Claus, what a pity, the security recognizes him and persuades \'you are always a good tenement, never causes troubles for me.\' And another scene is at the end of the film , the judge says \'I have to follow the procedure.\' However, in China people always have to ask for a favor to do something, and later you have to pay back the favor,for myself, I prefer the American style, strict to the procedure.
The fifth and the last point is the humors, Quinlan says \'you can\'t fall, your health security is the company paid.\' \'Datong, welcome home, maybe next time, you can come from the front door.\' \'dady, why you come from the window\' \' because we don\'t have a chimney.\' I really adore this distinguished American humor, especially in dangerous situations, which is quite rare in China.
That\'s my whole reaction to Gua Sha Treatment.
© 2022 xuexicn.net,All Rights Reserved.