《消费文化》一书作者将研究的个体人以社会等级、性别、种族和年龄进行了区分研究,根据人体在社会群体中的不同地位进行消费观念和消费文化的研究,得出了社会地位对个体人消费观念影响的系统理论,创造性的提出了消费文化提供了创造社会和政治身份的新方法的命题。并系统归纳总结了如今买卖市场中日益凸显的消费风格化倾向。
研究消费文化对更好的了解市场经济更好的适应市场经济的意义重大,作为经营者不光要了解学习经营理念,还要注重消费者的研究,对自己所经营的经营项目有一个消费群体定位至关重要。消费文化随着我国社会主义市场经济的`不断发展进步,终将会走进社会市场的每一个角落。
给自己的消费观一个合理的消费文化层次上的定位,对促进一个人理性、合理消费也将起到十分重要的作用。
假设你是李明,请你就本校食堂的.状况给校长写一封信,内容应设计食堂的饭菜质量、价格、环境、服务等,可以是表扬,可以是批评建议,也可以兼而有之。
January 12.
Dear Mr. President,
My name is Li Ming. I am a sophomore of the law school. As the school year is drawing to a close, I venture to write a letter to you about the canteen service on campus which has given rise to much complaint among students.
The focus of the complaint is the poor quality of the food. The rice is just like bullets and the buns are like hand grenades. They are too hard for us to chew. And the vegetables are so overcooked as to lose their nutrients. The fish and meat are not given full measure. The only thing we are satisfied with is the free soup. However, the price of the food is surprisingly high. If we have 3 meals all in the canteen, at least twelve yuan is gone to keep our body and soul together. As a result, many of us go out to have meals.
Honestly speaking, the dining environment has been improved, with the wall painted and some Chinese calligraphy works posted up. But there are only two canteens on the campus. As the number of students is ever increasing, there is not enough space and seats to allow us to have our meals there. The attitude of the service staff to the students is not hospitable at all.
All in all, there is still much room for improvement as far as the canteen service is concerned. I hope we will not suffer for another two years.
Best regards.
Sincerely Yours
Li Ming
尊敬的消费者:
您好!值此辞旧立新,佳节来临之际,我们怀着感恩之心感谢您一直以来对我们的理解和信任,并祝您和您的家人新春快乐,身体健康,阖家幸福。
作为世界500强达能集团的成员,乐百氏桶装水始终坚持每年进步一点的经营理念,不断改善生产工艺流程,提高产品质量安全。现将我们20xx年为品质安全、产品可靠性提升所做的工作向您汇报:
1.投资3000多万进行设备升级,改造。提高自动化水平,减少人为因素。
2.坚持所有的原辅材料是一次性原则,绝不添加任何回收料。加大对桶的淘汰力度,减少桶磨损对产品质量的潜在风险。
3.坚持实行首席质量官管理,生产和品控分离,品控发现任何质量风险都可以及时停产整顿,并且首席质量官对品控实行月月360度考核,对考核不合格者坚决予以淘汰。
20xx年,我们在产品质量安全上将继续努力,再进步一点:
1.提升水源检测项目:水源检测项目由35项大幅提升至106项。
2.推出新一代纯净水,矿物质水,在使用新的桶形、工艺的同时,加厚包装袋,减少桶在运输过程中的磨花,保持桶的美观。
3.我们将改善,提高防伪工艺,技术,让您轻松辨别真伪,喝的更安心。
4.另外,为感谢您多年来的信任和支持,我们将利用达能全球采购优势,选购原装进口食品,通过各种互动,积分奖励直接赠送给您。
新的一年即将来临,我们依然将严格执行达能集团全球质量控制标准和品控监管流程。因为我们深知,这不但是您最基本的诉求,也是我们上千员工家庭安全饮水的要求。最后,再一次感谢您的选择和信任,祝您和您的家人新春快乐,阖家幸福!
乐百氏(广东)桶装水发展有限公司
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