最近的热门话题当然是双十一,但我从来不过双十一,除了双十一,京东当当打折我也不太参与。这大约跟我的消费观有关系。我们来谈三点:
第一点:对于消费品而言,“需要”比“价格”更重要。
对于投资来说,恐怕明确内在价值之后,价格是最关键的因素,暖手同学为了一家公司股票足够便宜,,甚至不惜等上一年两年三年之久,有时候他会感慨也当年仅仅是因为不够便宜而没有买入某个公司,现在涨了两三倍不止,但他不会后悔,因为这是他投资的基本原则。
但是对于消费品而言,我觉得明确内在价值之后,“需要”比“价格”更重要。
举例来说,如果是一套房子,明确它是“投资标的”(请注意是投资而不是投机,区别我就懒得说了),你应该有耐心等上个几年,等到价格确实便宜的时候再下手。
但是如果明确这套房子是“消费品”,例如作为婚房用,那么我才这个时候你考虑最多的应该是“是否需要”,而不是“价格是否便宜”。如果
你大婚在即,新娘和丈母娘摆出“没房子休想结婚”的嘴脸,那么无论现在价格是如何,你应该都会下手买的。
因此,拼搏双十一的问题在于,它往往会以“价格低”使你忘记了“是否需要”这件事。豆瓣上爱书人多,但是京东当当打二折三折,你攒够了优惠券买回来的书当中,有多少是已经看完的?而多少又是从此束之高阁的呢?
第二点:对于消费品,也要搞明白“价值”和“价格”的差别。
我看不少人说“去年双十一买的面膜还没用完”。就拿面膜举例吧。
对于一件商品而言,它对你而言是有“价值”的。一般来说,你会购买“价值”高于“价格”的商品。例如一包面膜,假设平时价格是20元,但是对于你的价值是30元,那么你就会购买。
但是对于不需要的东西,用不到的东西,它的“价值”实际为0。也就是说,一包你去年买了,但是今年还没用的面膜,哪怕它双十一从20元打折到5元,因为它的“价值”为0,你仍然吃亏了5元。
我看朋友圈中流传着不少类似“别问我花了多少钱,而要问我省了多少钱”的言论,如果明白“价值”和“价格”的区别,就不会这么说了。省
多少只是“账面数字”,其实死活都是你吃了大亏。
第三点:追逐双十一是有成本的。
最后一点其实我觉得最为重要,也是我从来不过双十一最大的理由,这是因为购物这件事是有时间成本的,甚至会养成不太好的消费习惯。
在双十一之前,考虑我要买什么,看看哪家店打折最厉害,在双十一准备夜宵盯着电脑,手快有手慢无地拼抢,在我看来都是有成本的。时间是成本的一种,精力是成本的一种,还有最关键的是,思维方式也是成本的一种。
我宁愿去思考“如何能赚更多的钱”,也不愿意把时间和精力耗费在“如何能买到更便宜的东西”上。我宁愿去考虑“什么东西我不买也可以”,也不愿意去考虑“如果便宜的话买回来或许会有用”。
双十一其它的弊病大家都听得很多了,有一句话叫“商人就是,千做万做,蚀本生意不错”。我认识一个双十一销售额排名前50的土豪朋友,双十一那天还没过半,我都看见他们家销售过亿了。但我知道他们家双十一卖的产品,肯定是跟平时不太一样的。消费者想占商家的便宜?我能说门儿都没有嘛?
Take your time
For thousands of years, animals have trodden a slow path, their spirits together with the body. But our human being's transportation is too fast. The body moves but the soul is left behind. We try to free ourselves in convenience, but we only imprison the soul. Since we invented how to count hours, we do everything to short the time, short the deadline. But the time saved can't be shorten. Nowadays, we spend lots of time staying in front of a TV just changing the channels, while we have no time to talk with a good friend or play with our family. We have plenty of time to search old news on the internet, while we hardly think about our life. In the end, the only thing apparent is our loneliness.
Take your time, please. Try to follow the natural steps and have your own clock. Try to share your time with everybody you love, share your mind, your happiness and sadness. Try to read the world we live in, do not only catch a quick glimpse at the society.Someday, when we know how to spend every second in our life, we can then live our own life.
Nowadays,thanks to the reform and opening-up policy, great changes have taken place in countryside. Now let me introduce some changes in details.
如今,由于改革开放政策,在农村发生了巨大变化。现在让我介绍一些具体的变化。
Inthe past, farmers used to live in the huts which were in poor quality. Theywould be destroyed easily in the heavy storm. But nowadays, most farmers havetheir own houses and flats. Some houses are even bigger and more marvelous thanthe ones in the city.
过去,农民们常常住在质量差的小屋。这样的小屋在暴雨中很容易会被破坏。但如今,大多数农民都有自己的房子和公寓。有些房子甚至比城市里的更大、更不可思议。
Inthe past, farmers usually starved to death in disasters, because they hadnothing to eat. But nowadays, farmers can plant many corps to live with or sellthem. No wonder that most of them are wealthy.
在过去,农民通常饿死在灾难中,因为他们没有东西可以吃。但现在,农民可以种植很多庄稼来维持生活或者拿来出售。难怪大部分都是富有的。
Inthe past, farmers were hardly to see the outside world, since they had to trampover the mountains if they wanted to go out. But nowadays, many high ways andtunnels have been built, so it’s convenient for them to go out. Moreover, mostfarmers also have their private cars. Therefore, they can go anywhere theylike.
在过去,农民们很难看看外面的世界,因为如果他们想出去的话,他们不得不徒步翻山越岭。但现在,建立了很多高速公路、隧道,人们出去是很方便的。此外,大多数的农民也有自己的私家车。因此,他们可以去任何他们喜欢的地方。
Inthe past, farmers always suffered from the diseases, because there was nodoctor at all. But nowadays, many hospitals have come into being in countryside, so they can be cured in time.
在过去,农民经常遭受病痛,因为根本就没有医生。但如今,在农村里也有很多医院了,所以他们可以及时得到治愈。
Inthe past, it was difficult for children to study in countryside. Butnowadays, as there are so many schools in countryside, more and morechildren can get a better education.
在过去,农村的孩子很难去上学。但现在,因为在农村有很多学校,越来越多的孩子可以得到更好的教育。
Whata wonderful life in countryside. Maybe countryside will be morethriving than the city in the near future.
在农村的生活是多么美好啊。也许在不久的将来农村会比城市更加繁荣。
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