这本书看了2遍,值得看两遍的书不多。因为现在看到太多战略不重要,产品最重要;营销不重要,产品最重要……等等之类的观点,所以这里给了我一个清醒思考的机会。
创业是一个非常开放的事情,开放到让人无所适从乃至惶恐。像傅盛所说的理念一样,一个创业公司CEO的首要问题是将一个开放的问题,变成一个封闭的问题,这样创业就有解了,才有目标,才能给聚焦一点去做好,才能够有精益创业的机会。市场就像一个原始森林,如果盲目去做好所谓的极致产品,估计就是在森林里打转,是出不来的,于是我就用“探险”这个词来描述好的创业方式,而不是用“冒险”这个词。
本书最重要的问题是写在开头的:“在什么重要问题上你与其他人有不同看法?”这是辨别一个人是否拥有独立思维的切中要害的一个问题。正如笔者说说,出彩的回答很少,相对于智慧,这些想法缺少的更是勇气。针对这个反主流问题,多数回答都是对现在的不同看法,而好的回答应该尽可能地使我们看到未来。创业本身就是一件反主流的事情,能够看清未来的异端人士才更适合。
创新不是从1到N,而是从0到1;
全球化并不全是进步,大多数只是模仿,太多民族丢掉自己的特色,反而失去了独特创新和进步的优势;
竞争会扼***创新,所以企业需要不断创新,开辟新市场;
“产品会说话”是谎言,如果没有天使用户,利基市场,病毒式营销,一炮而红是幻想,客户不会主动上门;
失败者才会去竞争,创业者应当选择垄断,特别到了一个赢家通吃的移动互联网时代;
创业开局十分重要,“频繁试错”是错误的,市场不会等你太久,精益创业也不能盲目,必须有针对性地反向去努力深挖;
一个企业不可能光靠品牌吃饭,必须做好基础产品,形成社群;
员工持股必须从创业开始就实施,一个拥有独立特行魅力的企业文化才能给吸引优秀员工,吸引客户。
从0到1创造是新市场可能会比较困难,要求比较高,就像拥有发现“美”的能力者。但我们即使没有发现美的能力,但发现丑的能力肯定都是岗岗的,只要把丑的认真改得美一些,有品位一些,也不错了。我国市场上的产品太多了,并且假冒伪劣、次品充斥,只要用心做产品的核心竞争力很快就会出来。不知道这样算不算是另一个意义上的从0到1。记得独立思考哦,毕竟这个才是一切的起点。
“噢,停电了,又得跑楼梯了。”我站在电梯前抱怨着。我看看漆黑一片的楼梯口,有点退缩,害怕这黑暗。但要去学习,不得不下楼,只好打开手机的手电,钻入黑暗之中。
“又停电了!”才刚走几步就听见楼上传来远远的咒骂声。这让我想起了很多这样的人,在路上大骂的出租车司机,菜场里对骂的小贩,每次看到这些人,我都不禁皱皱眉头,在心里说句:真没素养。这个人可能已经给楼道里的很多人留下不好的印象了吧。言语文明还是很重要的。
突然,从我后面传来脚步声,又立即有道手电光照在前面的路上,吓得我猛一回。一个年青人匆匆地跑了下楼,手里还拿着几个快件,应该是个快递员,看他这满头的汗,也许是上下跑了几趟了。这年头,没个好点的工作活得真的很累,他每天跑东跑西也赚了不少钱吧。
又走了一会,看见一个女的偏着头站在楼梯边不动。哎呀!这不是电梯惊魂变成楼道惊魂了!我缓缓地走过她,发现她只不过是提着东西在打电话而已,但我还是加快脚步小跑下楼。
最后,我碰到了一位老奶奶,她没有什么东西可以照明,就摸着栏杆一步步往下挪。我很奇怪,应该有很多人走楼梯啊,为什么之前没人跟她一起走,帮她照一下路呢?我放慢了脚步,跟在她后面照,她好像意识到了,不停说谢谢,谢谢,看来一些小小的举动就能给别人带来很大的帮助。
我就陪着那个老奶奶一起慢慢走了下楼,走了好一会儿,终于走出来了,外面的光亮有点刺眼,令人难以适应,这独特的经历大概也是令人难忘。
Do you ever watch movies from other countries? Whenever I do, I think about how similar people really are all around the world. Even though the cultures and languages in those movies are different from mine, people all around the world are alike in their goals and emotions.
One time, I saw a movie made in china that showed parents helping their children with their homework. . My parents helped me the same way. Another time I saw a movie from Argentina. It showed school children playing hide and seek, which is a game I used to play with my friends during recess. Seeing these films demonstrated to me that education is a common goal in every country. Parents want their children to learn so their lives will improve. It also showed me that children in schools everywhere wants to play with their friends. Sometimes the games are similar to ours and sometimes they’re different. Still, they all have the common purpose of fun and learning to work together.
Earning a living is another common goal. I’ve often seen that in movies about other countries. In some countries, people choose their careers from what they like and are good at. In other countries, careers are chosen for them following the traditions of their families. But in every country it seems that people care a great deal about earning a living, and working hard is respected.
Showing people having fun together is always an important part of any movies, no matter what country it comes from. People everywhere want to be entertained, and want to spend time with their families and friends. Different cultures sometimes enjoy different activities, but all cultures enjoy some form of sports, music and dancing.
The movies I’ve seen make it clear to me that no matter the cultural differences between countries, people everywhere have the same basic needs and goals.
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