Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
在记叙文写作中,我们可以题目规定的范围内,选择几个生动的、典型的人物生活片断,或事件的情节片断,或景物描写片断,把它们有机地组合起来,共同表现一个主题。这种构思方法,我们称之为“画面组合法”。用这种方法构思的记人叙事的文章,可以在较短小的篇幅内,立体地多角度地表现人物、叙述事件、描写景物。运用画面组合法来构思,就可以给作者留有相当广阔的自由创作的天地,使思路开阔,纵横驰骋。这种构思增加了文章的容量,可以表现更复杂的事件,可以更好地抒发作者的感情,更为深刻地表现文章的主题。
画面组合法,不一定有一格贯串全文的线索。但这并不等于说,文章的那些“画面”可以随便摄取和组接。它们之间的关系应当是分工而又合作的,独立而又集中集。所谓“分工”,就是各个画面表现的角度不同,侧面不同;所谓“合作”,就是所有的画面都要共同表现某一个主题思想。
训练题目:《浓浓的母爱》《瞧我这一家子》《-----轶事》
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