Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
在一片鸟语花香的大森林里,有一棵老树,高高的树枝上有一个漂亮的老窝,里面住着四只小黄鹂。在小黄鹂妈妈的精心喂养下,小黄鹂们长大了,该到了放飞的时候,雏鸟们高兴地嬉戏着。忽然,从一片翠绿的草丛中伸出一个乌黑发亮的'枪口,对准了一只小黄鹂,只听“砰”的一声枪响,当小黄鹂反应过来后,想奋力地飞离树枝时,已经晚了,它那漂亮的羽毛被子弹打断了几根,它怎么也飞不高了,一头栽倒在了地上,小黄鹂眨巴着眼睛,伤心地问:“我们和人类是朋友,为什么会这样呢?”
这一则广告深深地震憾了我,小鸟和生活在地球上的其他动物都是人类的朋友,我们为什么不能和它们和平共处呢?如果长期这样滥捕滥***鸟类,我们就将失去最好的森林医生,从而导致虫害泛滥,人类居住的地球,肯定会“褪”去不少绿色,如果不保护鸟类我们恐怕再也没法在公园见到小鸟依人的画面了,有“花香”而无“鸟语”。公园也自然失去了它那原有的野趣和生机了。
我忠心希望同学们都来看这一则公益广告,共同宣传保护鸟类的重要性,变口号为行动。我想,只要通过全社会的共同努力,将来的我们,一定可以“处处闻啼鸟”。
一个好的主题句是文章成功的一半。不仅文章有主题,段落有纲,句也必有中心。文章失却主题,就会不知所云;落无纲,则一盘散沙,句缺中心,就无意义。所以,在立足于篇章时,一定要首先明确文的主题;在发展段落时,也要首先写好主题句。从PETS三的特点来考虑,主题句最好是置于文首或段首,这样让人一目了然! 以下就是两个实用的开门见山式发展主题句的方法。
●To begin with, we must attach the greatest importance possible to this issue/fact (key word.
●As is well known to all, it is now high time that we took this (topic word into serious consideration.
我看过不少电视广告,最喜欢的一则要数中央电视台《大风车》栏目中插播的“保护鸟类”的公益广告。
在一片鸟语花香的大森林里,有一棵老树,高高的树枝上有一个漂亮的老窝,里面住着四只小黄鹂。在小黄鹂妈妈的精心喂养下,小黄鹂们长大了,该到了放飞的时候,雏鸟们高兴地嬉戏着。忽然,从一片翠绿的草丛中伸出一个乌黑发亮的枪口,对准了一只小黄鹂,只听“砰”的一声枪响,当小黄鹂反应过来后,想奋力地飞离树枝时,已经晚了,它那漂亮的羽毛被子弹打断了几根,它怎么也飞不高了,一头栽倒在了地上,小黄鹂眨巴着眼睛,伤心地问:“我们和人类是朋友,为什么会这样呢?”
这一则广告深深地震憾了我,小鸟和生活在地球上的其他动物都是人类的朋友,我们为什么不能和它们和平共处呢?如果长期这样滥捕滥***鸟类,我们就将失去最好的森林医生,从而导致虫害泛滥,人类居住的地球,肯定会“褪”去不少绿色,如果不保护鸟类我们恐怕再也没法在公园见到小鸟依人的画面了雨,落在校园里
雨,是大自然的使者,轻轻地洒满校园轻轻地拂过脸颊,雨悄悄地来了。
她,就像一位美丽的少女,披上薄薄的'轻纱,飘着!飘在校园里,那朵朵花儿被雨水滋润着,哇!露珠晶莹剔透。片片花瓣像那片片泛舟,轻盈在水中漂浮啊!雨,轻轻地落在校园里。
雨,轻快地在美人蕉上 ,滴——嗒!那轻轻的音响,打在翠绿的美人蕉上是多么爽朗!雨,轻快地打在我 里。
雨,落在校园里!有的同学撑着伞,慢慢地在雨中漫步,那翠绿的桦木叶,在雨中轻轻地飘落下来,似乎有一段离别哀愁的感情啊!
雨,滴滴嗒嗒地打在花坛上,那上面的花木,被雨轻轻地打过!多美妙的旋律!
雨,打在钢棚上,那钢棚把雨从天上的滑梯送下来,轻盈的雨滴落在地上!多么有趣的游戏啊!
雨,洒落在校园里,轻轻地为校园蒙上一片白纱,那美丽的花儿,被雨轻打后都是那么翠绿、可爱啊!雨,是大自然轻快的节奏,轻轻地洒落在校园里。
好的文章动静结合、张弛有度有节奏感。句式也是一样,要有变化性,这不仅能使文章更生动,也是语言表达方式的需要和表达能力的体现。句式的`变化,主要是要注意两点:
● 不要从头至尾使用一种句型。
● 长短句结合。
由于语言功底的欠缺和惯用思维,很多人写的文章一种句式到头,如:
I think …
I hope…
He does it.
He will take it
这样的文章虽然意思表达出来了,却显得呆板,欠生动。解决的办法是:
1.间或使用主从复句。
Because he is very much determined, he will carry it out this time. (原因
比较:He is very much determined. He will carry it out this time.
2.使用分词结构句。
The weather being fine, a large number of people went sightseeing.
比较:The weather is fine. A large number of people went sightseeing.
Africa is the second largest continent, its size being about three times that of China.
比较:Africa is the second largest continent. Its size is about three times that of China.
3.使用不定式句。
To be or not to be, that is a question. (莎士比亚
To study or not to study, that is much different.(引申
To do it well, you must plan it well.
比较:You want to do it well. And you must plan it well.
4.倒装句
Only when we fully recognize its importance can we have control of its essence.
比较:After we fully recognize its importance, we can have control of its essence.
No sooner had he arrived home than it began to rain.
比较:He arrived home. And it began to rain.
5.失衡句
whether or not he will come is still unknown to all the people present.
比较:No one present knows whether he will come or not.
That he has done it all by himself is known to everyone.
比较:Everyone knows that he has done it all by himself.
当然,句子并不是越长越好,也不是越复杂水平就越高。凡事皆有度。太多长句的堆砌让人觉得是买弄。有时侯,一个短小精辟的句子可以起到画龙点睛的作用。特别是在文末段尾。比如:
●As a creature, every one knows.
●Actions speak louder than words.
●Practice makes perfect.
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