如果信件里面有附件,可在信纸的左下角,注上encl:或enc:,例如:encl:2 photos(内附两张照片。如果福建附件不止一项,应写成encl:或encs。
我们有时可看到在称呼与正文之间有re:或subject:(事由字样。一般在信纸的中间,也可与“称呼”对齐。还应在底下加横线,以引起读信人的注意,使收信人便于在读信之前就可了解信中的主要内容。事由一般在公务信函中使用,也可以省略。
在正文下面的一、二行处,从信纸的中间偏右处开始,第一个词开头要大写,句末用逗号。不同的对象,结束语的写法也不同。
(1写给家人、亲戚,用your loving grandfather,lovingly yours,lovingly等;
(2写给熟人、朋友,用yours cordially,yours affectionately等;
(3写业务信函用truely yours(yours truely,faithfully yours(yours faithfully等;
(4对上级、长辈用yours obediently(obediently yours,yours respectfully(respectfully yours等。
位置在下面称呼语隔一行,是信的核心部分。因此要求正文层次分明、简单易懂。和中文信不同的'是,正文中一般不用hello!(你好!
正文有缩进式和齐头式两种。每段书信第一行的第一个字母稍微向右缩进些,通常以五个字母为宜,每段第二行从左面顶格写起,这就是缩进式。
但美国人写信各段落往往不用缩进式,用齐头式,即每一行都从左面顶格写起。商务信件大都采用齐头式的写法。
"Celebrity biography" perfectly confirms the old adage of Chinese people: the people of ancient and modern times are not only talented but also resilient. Romain rolland holds the three artists in their respective fields together to restore the high morality of 20th century literature and restore its colorful character. Beethoven from flash light to enjoy the reputation of the peak to the bottom of your life, poor tragic from childhood to old age in the pursuit of happiness the twists and turns of life, just as the Roman. Roland described as "his whole life was like a thunderstorm day". From it, I realized that Beethoven has always been in the struggle against the fate, and ideological struggle, even though he gives a person a sense of pride, but his heart a fragile, a strong, are people who do not know him unable to dig. The passion for creating the perfect song, the dedication to seeking joy, and the perfect encounter, made his life become a force of nature. A primitive force between the rest of the ingredients of that kind of engagement with nature, the Homer epic spectacle ", he in his own misery in casting, joy "with joy" pain is sufficient to enrich his life. Michelangelo was not "he is powerful, he was born to fight, to conquer, and he conquered -- he did not win." That's not what he's looking for." He was a spiritual aristocrat, a genius, but he was troubled by genius, and his spirit and soul were powerless. This crazy spark exists in an overly effeminate body and mind that cannot control its terrible life. From this I can see that his life is a sacred pain
As long as we understand the "celebrity biography to our high sublimation, and make the hero of the blood is in front of us at the moment, the hero of the red flag flutters on our heads, we will feel slowly, in the people from the sublime, farewell, lofty and the mediocre society, our soul has also been sublimed as a.
刚拿到这本书,说实话,心里有些抵触感,觉得无非又是一些网络营销神话枯燥的集合。但是真的有一天静下心认真翻开书页,才觉得是分享了一场思想的盛宴。也记住了赛斯·高汀(sethGodin,雅虎的前全球副总裁,当代最有影响力的商业思想家之一。
在这本书里,“肉丸”和“冰淇淋”都是类比概念,前者指那些传统产品,这些产品通常千第一篇律,缺乏个性,从研发、生产、仓储到销售,各环节分割,企业是按照标准化、“计划经济”的模式来运作;后者则是指互联网时代的新型营销方式。赛斯·高汀不无嘲讽的指出,尽管新时代新趋势已经明朗化了,但营销界未能真正体悟到“冰淇淋”的社会层面深意,只是将那些新兴营销方式纯粹“工具化”,这就像把肉丸加在冰淇淋里一样,招人厌恶。
这方面比较典型的例子就是病毒营销式的垃圾邮件了,又如丝毫不考虑浏览者感受的弹出广告、搜索关键词广告。采取类似做法的企业们折腾来折腾去,最终很难取得成效,反而留下骂名。反过来,相关人等还指责网络等新营销方式的失灵。真的是这么回事吗?
在《肉丸冰淇淋营销学》书中为人们勾勒了基于社会心理、经济增长和生活方式等因素转变,而带来的“新营销的14个趋势”。其中第一个就是“生产者和消费者的直接沟通和交易”,其意思是消费者和商品(服务)的供给者越来越亲密的接触,无论是否通过中间商,企业都必须倾听买单的人的声音,更加人性化、便捷化;在此基础上,可以建立一种许可式营销的模式,根据客户需求来创造产品,根据个人口味的不同来提供冰淇淋,而不是再被动、滞后、指令的计划式的为产品找客户。对应的,我们不难发现如上提到的垃圾邮件、弹出广告、部分搜索关键词广告等做法,实际上是对新营销方式的不恰当运用,本质上仍体现出工业时代的僵化思维。
“新营销的14个趋势”中,还值得提到的还有“消费者注意力缩短”等几条。对1960年和20xx年美国图书畅销榜、学术图书获奖名单进行对比分析发现,服务营销学读书笔记 无论是公众还是专家,对出版物的要求实际上更高,他们希望用更低的钱、更少的时间得到更好的文字和思想内容。当然,这个问题与社会心理的整体浮躁有一定关系,但不能不说的是,既然从图书到广告,各层次各种消费者都已经开始排斥那种繁冗表述、复杂逻辑,那么商业方式必须对此予以适应,而不是逆潮流开倒车。
克里斯·安德森前几年出版了《长尾理论》,这简直主导了此后几年此类出版物的思想口径,几乎人人都在鹦鹉学舌般的把“长尾”挂在嘴边,以此为谈资乃至作为划分时髦程度的凭据。这本书赋予了“长尾”概念更鲜活、更复杂的理解。赛斯·高汀举出了一个案例,美国纽约的“谋***墨水”书店致力于专卖悬疑类书籍,如果你是悬疑书的爱好者,并且已经从市面上和图书馆找不到你没读过的品种,就该去那里看看,只要美国国内出版过的该类书籍,“谋***墨水”绝不会没有!很显然,这就是最典型的“长尾”,最新锐的营销特色,但很不幸的是,这家特色书店因为无法支撑纽约高昂的商业地产房租而被迫关闭。怎么会发生这种情况?“谋***墨水”书店的做法是伪“长尾”,是将肉丸加到冰淇淋来售卖的想当然做法;他们拥有最齐全的悬疑类图书收藏,要形成“长尾”优势,必须要扩展销售链条,互联网上开店就是一个最好的选择,但他们没有那样做,更没有像其他一些互联网上的特色书店那样,以每月为会员罗列必读书单、组织爱书族聚会、发起写书人与粉丝之间的交流等方式来加深顾客忠诚。
读完这本书告诉我们:企业增长来自于新营销方式、工具、策略,与多样化产品、服务的整合,我们需要改变自己老旧的思维,抓住新营销的精髓,让自己的公司与组织在新经济时代迅速发展。
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