忘了是从什么时候开始悟到的道理,当你不喜欢现在的工作时,要么离职,要么去适应。从你不知道自己想要什么到敢于追求自己想要的生活,这期间需要跨越千山万水的距离,个中滋味大概只有真正经历过的人才会知晓。很多人都会说,现在的生活、工作不是我想要的,那你想要的到底是怎样的?每天上班无压力、挣钱多、离家近?还可以说走就走不计较任何代价吗?其实,任何一种生活状态都是靠自己的奋斗得来的,如果不是富二代是没有人会把你想要的生活双手奉上,都要一步一个脚印的走出来。
好啦,刚刚出去觅了点食,喝了白粥+糊塌子,食欲还是不振,都没有吃完。言归正传,还是写读书笔记吧!
新媒体人要有深厚的文化功底、跨艺术领域的专长,理解社会意识形态、理解用户情绪,才能创作一个又一个“剧本”,将这个“剧本”丢给用户,产生阅读、体验、互动、产生更多的可能性。
人以群分,当下新媒体用户的实质,是精神层面基于相同兴趣的部落化再组合。 精神世界的部落化聚合,是新媒体传播的核心,它是媒体定位、内容选题、社群运营的理论支撑。
请时刻记得你不是信息编辑人员,而是价值创造者。请记住你的天职不是写文章、做内容、做推广,而是持续的为用户创造价值,为用户营造归属感。
人们通过表达自己的观点,希望借此与外界建立联系,也希望找到被认可、被接纳的归属感。
当输入成为一种习惯,输出才能成为自然。
职业文案人终身都在练就两个技能:通过洞察把握用户痛点,用创新的方式敲击内心节拍,引起用户共鸣。持续的内容供应,让用户对你的平台产生认知度和归属感,并不是仅仅喜欢写写文章的文艺爱好者就能做好的事情。作为从业者,关注的重点应该是在新媒体上塑造一个人格化的价值平台。
输出自己的价值观,形成影响力,是考核广告业务水平的方式之一。猪坚强做工号的初衷:用擅长的方式表达自己,并且带给别人温暖。哪怕只有1%的希望,也要有99%的坚持。会发光的个体必然崛起。
放下利己心,舍掉本位思考的习惯,站在读者的角度去思考、去看内容,能发现更多需要优化和提升的地方。
认知层面,需要让用户在最短时间内知道你的平台聚焦在什么领域,日常主要发布的内容是什么。
忠于你的喜好,坚持个性化思考。把爱好坚持成专业特长,一个做内容认真、喜欢跟自己较劲的人,会机具人格魅力。
只有你的个人职场愿景规划和就职平台意愿有交集时,才有可能持续创作出优质内容。
新媒体只是新的传播载体和互动方式,最重要的是要提升你对所服务行业的认知深度,锻炼你在这个行业持续生产内容的能力。
定位,要在用户心中占领一个有价值的.地位,也就是让用户认知你是谁。重复、重复、再重复是改善用户对平台认知的唯一有效方式。
对未知的好奇和探索,是人们的普遍心理,它们能拓宽读者的认知边界。
善于观察思考,善于表达应用。
知识不是生产力,应用知识的能力才是。
无论怎样定义自己的身份,都希望能不忘初心,有一颗匠人精神,对待手边的细微工作。工作之外做了哪些长期的积累。
创作之前要想清楚,正在创作的内容要引起读者什么样的情绪共鸣。创作者只有进入那个情绪氛围,文字流淌出来的情绪自然会感染到读者。万物皆有灵,文字也是如此。
将标题当做一条很重要的文案来写,你只有0.5s的时间来吸引别人的注意力。
CBI标题观:30%与读者建立联系;40%给读者明确的利益承诺;30%引起七情六欲中的某些情绪共鸣。(人性中最容易被利用的就是猎奇和懒惰)
日常朴素的内容传播,源于生活中的简单记录和分享行为。
炫耀优越感是传递价值最直观的方式。树立一个值得被读者学习、夸耀、赞叹的榜样,只要肯付出就可无限接近。带有优越感的内容更容易被传播出去,优越感是可以作为典范、榜样的内容,可以换出读者心中见贤思齐的力量。
干瘪的灵魂,很难创作出打动人心的好文案。很多创造性的行业,最终比拼的是个人对生活和世界的理解。
Ⅰ单项选择
1.thehouseonfire,hedialed119.
A.ToseeB.SeeingC.HavingseenD.Beingseen
2.Ifelldownandbrokethreeofmyteeth.IwonderhowmanytimesIhavetocomehereandgetmyfalseteeth.
A.fixB.fixingC.fixedD.tofix
3.We'retolistentoher_voice.It'stohearhersing.
A.pleased;pleasing;pleasureB.pleased;pleasant;apleasure
C.pleasing;pleased;apleasureD.pleasing;pleasant;pleasure
4.somestamps.
A.Passed,buyingB.Passing,tobuyC.Havingpassed,buyD.Pass,tobuy
5.withthesizeofthewholeearth,thehighestmountaindoesnotseemhighatall.
A.ComparingB.TocompareC.ComparedD.Havingcompared
6.Herearesomenewcomputerprogramsforhomebuildings.
A.designingB.designC.designedD.todesign
7.alittlemoney,Jimmywasabletobuyhismotheralovelynewlamp.
A.TosaveB.SavingC.SavedD.Havingsaved
8.Theteachercameintotheclassroombyhisstudents.
A.followingB.tobefollowingC.followedD.havingfollowed.
9.Withthemoney,hecouldn'tbuyanyticket.
A.toloseB.losingC.lostD.haslost
10.Therewassomuchnoiseintheroomthatthespeakercouldn'tmakehimself.
A.beingheardB.hearingC.heardD.hear
11.Theresultofthetestwasrather.
A.disappointedB.disappointingC.beingdisappointedD.disappoint
12.I'veneverheardthewordinspokenEnglish.
A.useB.usedC.usingD.touse
13.howtodothehomework,Iwenttoaskmyteacherforhelp.
A.NottoknowB.NotknowingC.KnowingnotD.Notknown
14.Deeply,Ithankedheragainandagain.
A.beingmovingB.movedC.movingD.tobemoved
1
15.Withwinteron,it'stimetobuywarmclothes.
A.cameB.comesC.comeD.coming
16.theoffice,theforeignvisitorswereshownroundtheteachingbuilding.
A.HavingshownB.ShowingC.HasshownD.Havingbeenshown
17.Hewentfromdoortodoor,wastepapersandmagazines.
A.gatheringB.gatheredC.gatherD.beinggathered
18.Thestudentcorrectedhispapercarefully,theprofessor'ssuggestions.
A.followB.followingC.followedD.beingfollowed
19.Thepricewillsaveyouonedollarforeachdozen.
A.reduceB.reducingC.reducedD.reduces
20.Peopleinthecitydonotknowthepleasureofcountrylife.
A.liveB.toliveC.livedD.living
21.Theforeignertriedhisbest,buthestillcouldn'tmakehispoint
A.understandB.understandingC.tounderstandD.understood
22.Thescientistswerewaitingtoseetheproblem
A.settleB.settledC.tosettleD.settling
23.Thelibrary'sstudyroomisfullofstudentsfortheexam.
A.busilypreparedB.busypreparingC.busilyprepareD.arebusilypreparing
24.Thegroundiswithleaves.
A.covering,fallingB.covered,fallingC.covered,fallenD.covering,fallen
25.Lessonseasilyweresoonforgotten.
A.tolearnB.learnC.learnedD.learning
26.Thewalletseveraldaysagowasfoundinthedustbinoutsidethebuilding.
A.stolen,hiddenB.stealing,hidingC.stealing,hiddenD.stolen,hiding
27.Apersonaforeignlanguagemustbeabletousetheforeignlanguageown.
A.tolearn,toforgetB.learning,toforgetC.tolearn,forgettingD.learning,forgetting
28.differentkindsofpianos,theworkersfartherimprovedtheirquality.
A.ToproduceB.BeingproducedC.ProducedD.Havingproduced
29.Thestudentsintheuniversityarealltakingcoursesadegree.
A.comingtoB.goingtoC.leadingtoD.turningto
30.Manythingsimpossibleinthepastareverycommontoday.
A.considerB.consideringC.consideredD.beconsidered
2
31.manytimes,hestillcouldn'tunderstand.
A.HavingbeentoldB.HavingtoldC.HehavingbeentoldD.telling
32.Theoldsickladyenteredthehospital,hertwosons.
A.tosupportB.supportingC.supportedbyD.havingsupported
33.Chinaisoneofthelargestcountriesintheworld,9.6millionsquarekilometres.
A.tocoverB.coveredC.coversD.covering
34."Wemustkeepasecretofthethingsatthemanincharge
oftheinformationoffice.
A.discussed,staredseriouslyB.beingdiscussed,seriouslystaring
C.tobediscussed,seriouslystaredD.discussed,stared
35.ThevisitingMinisterexpressedhissatisfactionwiththetalks,
A.havingaddedB.toaddC.addingD.added
36."Canyouread?"Marysaidtothenotice.
A.angrilypointingB.andpointangrilyC.angrilypointedD.andangrilypointing
37.thecomposition,Johnhandedittotheteacherandwentoutoftheroom.
A.WritingB.HavingwrittenC.WrittenD.Beingwritten
38.Wereyouwhenyousawthatwildanimal?
A.frightB.frighteningC.frightenedD.frighten
39.Properlywithnumbers,thebookscanbeeasilyfound.
A.markedB.markC.tomarkD.marking
40.Thechildsatinthedentist'schair.
A.trembleB.tremblingC.trembledD.totrembled
41.Atthismomentthebellrang
A.announceB.announcingC.announcedD.toannounce
42.Hewalkeddownthehills,softlytohimself.
A.singB.singingC.sungD.tosing
43.Ihadtoshouttomakemyselfabovethenoise.
A.heardB.hearingC.heardD.tohear
44.Thegraduatingstudentsarebusymaterialfortheirreports.
A.collectB.tocollectC.collectedD.collecting
45.ThecarsinBeijingareasgoodasthoseinShanghai.
A.produce,produceB.produced,produced
C.produced,producingD.producing,producing
46.WhenIcamein,IsawDr.Liapatient.
A.examineB.examiningC.toexamineD.examined
3
47.asatisfactoryoperation,thepatientrecoveredfromillnessveryquickly.
A.HavingbeengivenB.HavinggivenC.GivingD.Beinggiven
48.asatisfactoryoperation,thedoctorbelievedthepatientwouldrecoverfromhisillness
verysoon.
A.HavingbeengivenB.HavinggivenC.GivingD.Beinggiven
49.HewrotealettertomethathistriptoJapanhadbeenputoffbecauseofthebadweather.
A.informB.informingC.informedD.beinginformed
50.Hereadsnewspaperseverydaytokeephimself__aboutwhat'sgoingonintheworld.
A.informB.informingC.informedD.beinginformed
Ⅱ.用适当的非谓语动词形式填空
1.Shecaughtthestudent(cheatinexams.
2.WhenIgotthere,Ifoundhim(repairfarmtools.
3.WhenIgotthere,Ifoundthefarmtools.(repair
4.Justthenheheardsomeone
5.Heworkedsohardthathegothispay
6.Themissingboyswerelastseen(playneartheriver.
7.His__________(frightenexpressionmadehiswife__________(surprise.
8.Theworkershadthemachines(runallnightlongtofinishtheworkontime.
9.Peopleinthesouthhavetheirhouses(makeofbamboo.
10.(loseinthought,healmostranintothecarinfrontofhim.
Ⅲ.改写下列句子,其划线部分应改为分词短语
1.Gentlemenalwaysshakehands
2.Acoldrainwasfalling.
3.Theoldmanwalkedslowly.
4.Theground
5.Thereisatalltree
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