目前,企业科技项目主要是以技术方案的研发为主,所以企业在对各项目组成员的考核过程中主要以课题约定内容的完成情况作为考核的依据,考核的内容比较单一,主要考虑的只是项目任务的完成程度,没有体现出对课题研发过程中产生的技术方法等内容的创新性,项目组成员在研发工作中所产生的创新难以反映到考核内容之中,这样会影响到研发人员的创新积极性。另外,许多企业的科技项目考核结果与薪资福利相关性不大,不论考核结果的好坏,绩效工资照发,只是在年终时各成员所获得年终奖金有所不同而已。项目成果鉴定、验收体制不完善,评价方法不够科学、严谨,导向作用偏离生产力转化目标,不能体现对项目成果推广工作的推动作用。
企业科技项目的管理是一项计划性、系统性较高的工作,要很好的做好科技项目的管理工作不是一蹴而就的,因此需要采取循序渐进的方法,逐步推进科技项目的科学管理,最终提高科技项目的效率和效益,使科技项目真正成为知识转化为生产力的重要途径,促进行业的发展。随着科学技术的不断深入发展,科技成为企业发展的重要手段,企业科技项目是我国科技项目的重要组成部分,加强科技项目管理是落实科学发展观和实施科教兴国战略的重要举措。科技项目管理不同于其他科技项目,有其特点和原则。本文分析了企业科技项目的问题,提出了加强企业科技项目管理的对策建议。
Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
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