Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
尊敬的沈老师:
您好!
您或许不明白我为什么给您写信,我是来向您表示感谢的。沈老师,我得感谢您这几年以来对我的关怀。
您虽说没有像爸爸妈妈那样含辛茹苦的抚养着我们,看着我们渐渐长大,但您还是给了我们许多温暖,有一件事我到现在还记着呢!沈老师,不知道您还记不记得。去年,一个阳光明媚的日子里,我们刚升完国旗,您突然说要数学单元测试,说完,您就去办公室拿试卷。听到这消息,原本安安静静的教室立马变得吵吵嚷嚷,同学们一下子就炸开了锅:有的同学坐在座位上快速的阅读着书,有的同学安安静静的坐在位子上,心有成竹的等您来,有的同学则在桌上做着深呼吸。我数学可不好,也和大部分同学一样,像热锅上的蚂蚁——急得团团转。
我连忙从抽屉里抽出一本本子,翻开第三单元开始看了起来。谁知,您一点也不给我们复习的时间,一会儿就拿来了卷子,开始给我们每一个组发卷子。一拿到卷子,我就目瞪口呆,简直呆的不能动了。哎呦喂,这试卷基本应用的第一大题的第一小题就把我给难住了。是二,是三,还是四?我在草稿本上演算了好久,用了三页才得到了答案,原来是十八呀,这时,我的同桌楼上半面都快写完了。我和同桌一比,才知道自己为了一道题花了半天功夫,和同桌一比我更知道,我应该加速了,于是我加快了写字的速度,心里的答案随着笔尖扬扬洒洒的映在了纸上,我已经不管做的题目是对还是错的了,只要做完就行了。时间慢慢的过去了……“叮铃铃,叮铃铃”一阵清脆悦耳的下课铃打响了,我也刚好做完了最后一道聪明题。终于到下午了,上午我一直在忐忑不安。
您批完了试卷,抱着一大张试卷朝我们走来,此时,我的心更加忐忑不安了,您不说话,简直无声胜有声啊!我有一点感到不安了,咦?发到卷子的同学的脸色怎么一个比一个难看啊!我不会也很差吧!过了好久,才发到我,我看了一眼试卷,马上捂住试卷,怕被别人看到,只见我的卷子上写着三个大大的,很刺眼的“不合格”几个字,在您讲评时我还捂着卷子呢!您讲的内容,我什么也没听到,一心想着为什么会错这么多。
下课了,我因为什么也没听懂便来问您,您十分耐心的对我说:“全忱,没关系的,这只是一次小小的单元测试,你这次考不好,你只要记住,不要在同一个地方绊倒两次,成功是有许多个失败组成的,加油,下次你一定会考好的!”您又不顾刚才讲课的辛苦,来给我讲我不会的题目,我真的是好感动啊!那天,我把您跟我说过的所有话都紧紧的记在了脑子里。
沈老师,再次谢谢您,感谢您不辞劳苦的给我讲作业,我们一定会努力学习,天天向上,成为祖国的花朵,我们永远不会辜负您对我们的期望。
祝您身体健康。
写信人:
日期:
关联理论强大的解释力为翻译研究提供了一个理论框架。在此框架下,从认知角度对翻译过程进行描写,把翻译过程看作是原者—译者—读者之间的两个交际过程,在动态语境中找出各种信息之间的最佳关联,对真实交际意图做作出推理,从而能够全面、科学的阐释话语理解,达到翻译这一交际的目的。
参考文献:
[1]Gutt,Ernst—August。Translation and Relevance:Cognition and Context[M]。Oxford:Blackwell,1991。
[2]Sperber,D。& Wilson,D。Relevance:Communication and Cognition[M]。Oxford: Blackwell,1986。
[3]苗兴伟。关联理论对语篇连贯性的解释[J]。外语教学与研究,1999,(3)。
[4]蒋坚松,黄振定。语言与翻译研究[M]。北京:中国社会科学出版社,2000。
[5]曾文雄。语用翻译学研究[M]。武汉:武汉大学出版社,2007。
Dan Sperber和Deirdre Wilson的关联理论是在H。P。Grice的交际理论与会话含意理论的基础上发展起来的,他们合着的《关联性:交际与认知》一书中对其有很精辟的阐述。关联理论作为认知语言学一个理论给西方语用学界带来了极大影响。它将关注的核心投到人类交际与话语理解方面,其影响力已超出了语用学领域,延伸到翻译领域。因为自然语言中的每个话语都可以有多种理解,要正确的理解自然语言,就必须通过语境来寻找信息的关联,然后根据话语和语境的关联进行推理。而翻译中为达到语用等效,其前提正是正确地理解自然语言。因此,关联理论就成为可以指导翻译的语用翻译理论。
Sperber和Wilson主张用“关联原则”来解释人类的交际。他们认为,语言交际是一个认知过程,交际双方之所以能够配合默契,是因为有一个最佳的认知模式,即“关联”。关联由两个因素决定:语境效果和心智努力。人类认知活动的目标就是在认知过程中力图以最小的心智努力获得最大的语境效果。为了达到这个目标,人们必须把注意力集中于最为“关联”的信息,以获取信息和语境的最佳关联。最佳关联是指在话语理解时以一定的心智努力获得足够的语境效果。
交际是否成功关键在于人对事物之间的联系或关联的认识。人类在认知过程中往往以最大关联为取向,但在实际交际过程中我们只能期待产生一个最佳关联,即听者在理解话语时用最小的认知努力获得足够的语境效果,并以交际为取向。关联理论认为语境是一个在互动过程中为了正确理解话语而存在于人们大脑中的一系列假设,所以关联理论的语境不限于现实环境中的情景或话语本身的语境,交际中的语境不是固定不变的,而是动态的。而最佳的语境效果是由明示——推理模式提供的。明示,即说话人明白无误地表达出自己的意图;推理,即听话人从说话人提供的信息中推断出说话人暗含的意图。其中,听话人的推理是理解话语的核心,而关联则是听话人推理的基础。对话语进行推理就是在话语与语境假设之间寻找一种关联,关联选取得当就会获得足够的语境效果,有了语境效果,就能正确理解话语,使交际获得成功。
(1) 不同观点列举型( 选择型 )
There is a widespread concern over the issue that __题目_____. But it is well known that the opinion concerning this hot topic varies from person to person. A majority of people think that _ 观点一________. In their views there are 2 factors contributing to this attitude as follows: in the first place, ___原因一_______.Furthermore, in the second place, ___原因二_____. So it goes without saying that ___观点一_____.
People, however, differ in their opinions on this matter. Some people hold the idea that ___观点二_______. In their point of view, on the one hand, ___原因一_______. On the other hand, ____原因二_____. Therefore, there is no doubt that ___观点二______.
As far as I am concerned, I firmly support the view that __观点一或二______. It is not only because ________, but also because _________. The more _______, the more ________.
(2)利弊型的`议论文
Nowadays, there is a widespread concern over (the issue that)___作文题目
______. In fact, there are both advantages and disadvantages in __题目议题_____. Generally speaking, it is widely believed there are several positive aspects as follows. Firstly, ___优点一______. And secondly ___优点二_____.
Just As a popular saying goes, "every coin has two sides", __讨论议题______ is no exception, and in another word, it still has negative aspects. To begin with, ___缺点一______. In addition, ____ 缺点二______.
To sum up, we should try to bring the advantages of __讨论议题____ into full play, and reduce the disadvantages to the minimum at the same time. In that case, we will definitely make a better use of the ____讨论议题___.
(3)答题性议论文
Currently, there is a widespread concern over (the issue that)__作文题目_______ .It is really an important concern to every one of us. As a result, we must spare no efforts to take some measures to solve this problem.
As we know that there are many steps which can be taken to undo this problem. First of all, __途径一______. In addition, anotheer way contributing to success of the solving problem is ___途径二_____.
Above all, to solve the problem of ___作文题目______, we should find a
number of various ways. But as far as I am concerned, I would prefer to solve the problem in this way, that is to say, ____方法_____.
(4) 谚语警句性议论文
It is well know to us that the proverb: " ___谚语_______" has a profound significance and value not only in our job but also in our study. It means ____谚语的含义_______. The saying can be illustrated through a series of examples as follows. ( also theoretically )
A case in point is ___例子一______. Therefore, it is goes without saying that it is of great of importance to practice the proverb ____谚语_____.
As far as I am concerned, I firmly support the view that __观点一或二_.
Itis not only because ________, but also because _________. The more _______, the more ________.
(2)利弊型的议论文
目______. In fact, there are both advantages and disadvantages in __题目议题
_____. Generally speaking, it is widely believed there are several positive aspJust As a popular saying goes, "every coin has two sides",is no exception, and in another word, it still has negative aspects. To begin with,To sum up, we should try to bring the advantages of 讨论议题
into full play, and reduce the disadvantages to the minimum at the same time.
( 3 答题性议论文
Currently, there is a widespread concern over (the issue that作文题目_______ .It is really an important concern to every one of us. As a result, we must spare no efforts to take some measures to solve this problem.
As we know that there are many steps which can be taken to undo this pr______, we should find a number of various ways. But as far as I am concern
( 4 谚语警句性议论文
语 has a profound significance and value not only in our job but also in our stu. ( also theoretically
______. Therefore, it is goes without saying that it is of great of importance to practice the proverb ____ With the rapid development of science and technology in China, an increasing number of people come to realize that it is also of practical use to stick to the saying: ____谚语
_____. The more we are aware of the significance of this famous saying, the more benefits we will get in our daily study and job..
★★★图表作文的框架
as is shown/indicated/illustrated by the figure/percentage in the _____ has been on rise/ decrease (goesup/increases/drops/decreases,significantly/dramatically/steadily rising/decreasing from______ in _______ to ______ in _____. From the sharp/marked decline/ rise in the chart, it goes without saying that ________.
There are at least two good reasons accounting for ______. On the one hand, ________. On the other hand, _______ is due to the fact that ________. In addition, ________ is responsible for _______. Maybe there are some other reasons to
show ________. But it is generally believed that the above mentioned reasons are commonly convincing.
As far as I am concerned,
I hold the point of view that _______. I am sure my opinion is both sound and well-grounded.
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