Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
要提高阅读水平,词汇量与短语量非常重要,打个比方:造房子要砖瓦材料,词汇就是阅读英语的砖瓦材料,没有相当量的英语词汇,阅读英语是无法进行的。所以要提高阅读水平,我们就得学会积累词语。我们不妨这么做:在通读全文后看第二遍,遇到生词尽可能根据上下文来猜,仍猜不出意思的,就把这些生字查好词典,然后抄写在一本可随身携带的小本子上。每天有空时,就拿出这小本子背诵记忆,这样做不费时,效果却很好,因不断接触,反复记忆,词汇量增加得很快。
1、说明文中的.举例子、列数字、打比方、分类别、作诠释、作比较等说明方法。
2、说明文语段中的中心句与文句。
3、说明文的文章结构特点与文段结构特点;总说与说。
4、说明中限制语的运用,确数和约数。
5、说明文语段的层次划分角度。
6、空间顺序、时间顺序、逻辑顺序。
7、平实与生动的语言。
8、说明中的描摹。
9、科学小品的特点。
10、图表的设计。
11、联想与想像。
12、一定的生活知识与生活见闻。
词句理解题主要讲究的是理解题意,通过短文的词、短语或句子的理解来充分理解题意,,碰到不熟悉的词语要避过,先略读再通读,仔细推敲,尤其是对语境的理解要准确。
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