1. 受众面广
本书虽然是为师范生教育而著,但是对目前学校中的绝大部分教师都有很重要的价值。就新教师而言,本书伊始,就从教师专业成长的角度介绍了从新手到专家型教师的五个发展水平,简述了教育心理学角度对教育现象的种种探索,以及对教师的作用。在对目前学校中任教的教师而言,再一次学习教育心理学理论,可能会对教师总结自己的教育教学经验,以新的视角来认识现代学校教育教学,帮助教师比较迅速的从熟练教师成长为专家型教师,起到独特的作用。
2. 深入浅出
本书虽然介绍了很多专业的教育心理学理论,但却是以通俗易懂的方式呈现给读者的。譬如通过“引言”、“教学设疑”、“教学之窗”、“教学经验”等专栏介绍了大量的应用实例,来帮助读者理解理论,了解在实际教学工作中如何运用。这不仅有助新教师尽快融入教师角色,熟悉基本教学工作要求,尽早成为胜任水平的教师;而且对已经成为胜任水平或熟练教师水平的教师,对继续提高自身教育理论水平,在理论指导实践的过程中,更快的实现自身专业发展,也有很大的指导作用。
3. 紧跟时代潮流
在目前,学校教育教学改革实践呈现纷繁之景象,国内教育理论研究也已经在追踪国际教育理论研究,但教育理论的发展和学校教学实践之间的不和拍也是显见的。本书编者力图在这一方面弥补这个不和拍,使教育理论的研究成果走出象牙塔,走进学校教育实践,并针对一线教师的特点,使得教师能够看得懂,能够学着去做,能够帮助教师去提高课堂教学的有效性。
4. 推陈出新
在传统的教育心理学教科书中,基本都会对动机的定义、各种动机理论及其作用做详尽介绍,但是却忽视了“如何提高学生动机”的系统阐述。这本书在第十二章除了阐述动机的定义、作用与理论这些基本的相关问题后,为了弥补缺憾,还重点介绍了影响动机的各种因素(包括学生、学习任务与教师),以及阐述激发学生动机的策略,力求详述如何将动机理论运用与课堂教学。
Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
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