Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
这种结尾方式,就是在文章结束时,以全文的内容为依托,运用简洁的语言,把主题思想明确地表达出来,或者在全文即将煞尾时,把写作意旨交待清楚,所以这种结尾方法又称“卒章显志法”。
有时,用来总结全文的还可以是名言、警句或诗句,这样的结尾更是言简意赅,起到画龙点睛的作用。
【例一】(作文材料:丛飞的故事。题目《落红》)
一花如此,对人则毋庸多言,记得有两句诗写得很好——“落红不是无情物,化作春泥更护花”。
【例二】(话题“2007年全国卷Ⅰ漫画‘摔了一跤’”,题目《让我摔一跤,继续前行》)
当我成功了,再来回顾摔的这一跤,我心中成功的喜悦将会把疲惫吹尽。
让我摔一跤,继续前行。
【例三】名篇《驿路梨花》的结尾
我望着这群充满朝气的哈尼小姑娘和那洁白的梨花,不由得想起了一句诗:“驿路梨花处处开”。
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