Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
一、英文书信的结构
第一节英文书信的结构
英文书信一般由以下六部分组成:信头、信内地址、称呼、正文、结尾、签名。
1.信头(Heading)
信头是指发信人的地址和日期,通常写在第一页的右上角。行首可以齐头写,也可以逐行缩进写。地址的书写顺序由小到大:门牌号、街道、城市、省(州)、邮编、国名,最后写发信日期。私人信件一般只写寄信日期即可。例如:
123 Tianhe Road
Tianhe District
Guangzhou 510620
Guangdong Province
P. R. C.
Jan 8,20xx
2.信内地址(Inside Address)
信内地址要写收信人的姓名和地址。在公务信件中要写明这一项,在私人信件中,这一项常常省略。该项写在写信日期下一行的左上角,格式与寄信人地址一样。
3.称呼(Salutation)
称呼是对收信人的`称谓,应与左边线对齐,写在收信人姓名、地址下面1—2行处。在称呼后,英国人常用逗号,美国人则常用冒号。在私人信件中可直呼收信人的名字,但公务信件中一定要写收信人的姓。大部分信件在称呼前加“Dear”。如:
Dear Professor/Prof。 Bergen:
Dear Dr。 Johnson,
对不相识的人可按性别称呼:
Dear Sir:或Dear Madam:Dear Ladies。
如果不知收信人的性别则可用Dear Sir or Madam:
4.正文(Body of Letter)
正文是书信的主体。与中文信件不同的是,英文书信的正文的开头不是先写一些问候语,再阐明写信的目的,而是直接说明写信人的身份及写信的目的,然后提出写信人的情况、想法或要求,并加以必要的解释或说明。英文书信陈述目的时,应该直截了当,意思明确,层次清楚,言简意赅。
书信正文的第一句话或第一段,通常被称为起首语。一般说来,人们习惯用一些客套的写法作为书信正文的起始,即先将对方来信的日期、主题加以简单描述,以便使对方一看便知该信是回答哪一封信的。如果是第一次给别人写信,也可用开头语作必要的自我介绍,并表明自己写信的主要目的。
5.结尾礼词(Complimentary Close)
公务信件的结尾礼词包含两部分:发信人的结尾套语与署名。结
尾套语写在签名上面一行,第一个字母要大写,套语结尾后面要加逗号。在公务信件中,发信人常用的结尾套语有:
Yours truly,Yours sincerely,Respectfully yours,Cordially yours,Yours cordially等。
私人信件中,发信人常用的结尾套语有:
Sincerely yours,Lovely yours,Your lovely,Your loving son/daughter等。
6. 签名(Signature)
写信人的签名常位于结尾礼词正下方一二行。除非是给很熟悉的人写信,签名一般须写出全名。签名常常较潦草,不易辨认,因此在签名的正下方须打印出全名。
第二节书信作文的出题形式和写作要领
1990年到20xx年1月之间的四级考试作文题中,书信作文共出现两次(20xx年6月和20xx年1月)。下面,我们先来看看20xx年6月四级考试的作文题:
Directions:For this part,you are allowed thirty minutes to write a letter。 Suppose you are Zhang Ying。 Write a letter to Xiao Wang,a schoolmate of yours who is going to visit you during the week—long holiday。 You should write at least 120 words according to the suggestion given below in Chinese:
1.表示欢迎
2.提出对度假安排的建议
3.提醒应注意的事项
A Letter to a Schoolmate
June 23,20xx
Dear Xiao Wang,
__________________________________
__________________________________
__________________________________.
Yours,
Zhang Ying
从上面的例子可见,书信作文不仅给出正文部分的内容的提纲,而且还给出书信各部分的结构的框架。也就是说,我们只要考虑如何表达提纲部分的内容,而不用考虑书信的结构。
在写书信作文时,首先要把书信正文的提纲内容细化,扩展成更细的英文提纲,然后用简洁、明了、礼貌、正确和得体的语言表达出细化了的提纲内容。例如前面的那封信就可以列出下面的提纲:Topic:A Letter to a SchoolmateQuestion:What are the holiday arrangements and points for attention?
Outline:
I.Extending my welcome
II.Holiday schedule
1.1st day – campus
2. 2nd day – the art gallery & music hall
3. 3rd day – mountain climbing4。 next 3 days – other places of interest(Swan Cave,Golden Lake?)
4. Last day – departure
III.Points for attention
1.Train number & time of arrival
2. Sunglasses
IV. Looking forward to seeing you。
1.Conclusion
范文:
A Letter to A Schoolmate
June 23,20xx
Dear Xiao Wang,
I’m very glad to learn that you’re going to visit me during the week—long holiday.My parents will also be happy to see you again.I am sure you will enjoy every minute here.
I have arranged our schedule for the holiday as follows.On the first day you arrive,I’ll show you around our campus. On the second day,we’ll visit the art gallery and the music hall. Next day,we’ll climb a hill in the northeastern part of the city.On the top of the hill,we can have a wonderful bird’s eye view of the city. During the next three days,we’ll make some short trips to some places of interest.
Yours,
Zhang Ying
【习作题目】
Students Grading of Their Teachers
1.学生给老师打分已很普遍;
2.人们对其持不同态度(肯定或否定的态度);
3.你的看法。
【习作解读】
显然,此任务是写一篇议论文,主题为对学生给老师打分的现象进行议论,开放性较大。学生应根据实际情况,从多个方面阐述其原因并表达自己对这种现象的观点和态度。该话题更加贴近学生的实际生活,但有一定的语言难度,也有一定的思想深度。通过此文的写作,也从侧面提示了学生在注重写作基础训练的前提下,也应该注重培养积极思考、灵活运用、自由发挥等能力。
此次的写作任务出题相当巧妙,写作内容涉及的词汇和句型都属于新课程标准范围。题目在考查学生写作能力的同时,也在考查学生的分析判断能力及高度概括能力。富有想象力的学生写出的文章可能生动而富有灵性。此题目能引发学生对平日习以为常的行为进行反思,学会换位思考,这对中学生的性格和品德培养非常重要。
【习作展示】
Students Grading of Their Teachers
Nowadays, a lot of schools ask their students to contribute to grading their teachers. As a teacher, it is their responsibility to satisfy their students in all aspects. Meanwhile, it is admirable that school teachers prefer to expose themselves to their students.
If the system of grading of teachers by students is introduced, it will benefit students, teachers and the administration of the school for a number of reasons. For one thing, the system will give teachers and the administration of the school an insight into the minds of the students and show whether the teachers are successful in getting their lessons understood by the students; for another, it will also encourage the good teachers to continue their efforts and motivate themselves. What is more, it will expose those who are not doing enough and will lead them to correct their teaching methods as well as their attitude towards students. Thus the quality of teaching will certainly improve.
In a word, it is a promising concept and will bring surprisingly good results if applied with the right conditions.
【习作点评】
作者观点明确,赞成学生给老师打分。作为老师,就要做一个让学生满意的老师。这样,不仅对学生、学校有利,而且对老师本人也有利。这样,老师就会从另一个角度重新审视自己,看自己是否是一个成功的老师。如果得到学生的认可,这将是对自己的一次鼓励,为继续前行增添动力。如果学生的认可度不高,老师就应进行反思,调控教学方法和教学态度。这样,教学质量肯定会提高。作
者用简洁、明快的语言以及自己的经历列举了充分的论据,内容充实,贴近生活。For one thing, for another, what is more, in a word等过渡词的使用,是短文结构清晰,层次分明。最后,最值得一提的是,文中多次正确运用的高级词汇和复杂句式,给文章增添了不少文采。综上所述,这是一篇不可多得的佳作,值得向大家推荐。
二、写作模板
此模板适用于社会现象类议论文。参考模式如下:
Nowadays, there exists an increasingly serious social/economic/environmental There are a couple of reasons behind this problem/phenomenon. For one ;Based on the above discussions, I can easily forecast that more and more people
Nowadays, there exists a common phenomenon—with the development of the Internet, more and more people tend to send electronic cards instead of paper ones to their friends and relatives when an important holiday comes.
There are a couple of reasons behind this phenomenon. For one thing, compared with the traditional cards, electronic cards are more lively and interesting. They can give not only pictures but also sound and animation. For another, there are many websites online which offer varieties of cards for you to choose from. What is more, with the popularity of the electronic cards, less paper is used in making paper cards, which does good to our environment.
Based on the above discussions, I can easily forecast that sending greetings by using electronic cards will be accepted by more and more people, not only the young ones.
三、写作指导
写作思路是先列出一个具体的社会问题或者现象,然后分析产生的原因和产生的影响,最后提出解决问题的办法,或者得出结论,或者提出个人看法,或者预测前景。
论点、论据、论证是议论文的三要素。论点是作者对所议论问题所持有的见解和主张,论据是用来证明论点的事实和道理的根据;论证是用论据来证明论点的方法和过程。一般来说,议论文每段都有主题句来确定论点。论证的方法很多,但最常用的是因果分析法。即:分析事实与论点的因果关系,指出取得结果的原因是所要证明的论点,从而达到论证的目的。
在近几年的高考中,议论文的比重占得越来越多,议论文的.出题形式可以多种多样,有看图写作、图表、表格、书信等各种类型,但文体实际是议论文,而有时是夹叙的议论文。议论文的写作要点是:
1. 观点鲜明,文章一定有一个明确的中心论点。
2. 层次分明,一个中心论点通常有几个分论点支持,不同层次之间要分明,过渡清晰自然。
3. 最后一段一般要总结全文,得出一个符合逻辑的结论,突出中心思想。
4. 一般采用一般现在时。
5. 语言简洁有力,一般不采用口语。
四、巩固练习
1.【练习题目】
2010年上海世界博览会期间,上万的青年志愿者参加志愿工作,请你谈谈对此现象的看法。
【参考范文】
During the period of holding the 2010 World Expo in Shanghai, tens of thousands of young citizens are participating in volunteer work, hoping to devote themselves to the grand occasion. As far as I am concerned, everyone ought to enter for it. Here are the reasons I want to mention.
It can be argued that the advantages of doing unpaid volunteer work are enormous, because volunteer work is actually a two-way street. First of all, volunteer work should always benefit people who need help. Those who need help will feel happier due to our immediate help. On the other hand, as far as the young people ourselves are concerned, we have more opportunities to develop the sense of responsibility, independence as well as interpersonal skills in the process of helping others.
Through this kind of work, we become confident and mature. In addition, we can make many friends and increase our chances of getting the jobs of our dreams. Furthermore, volunteer work plays an active role in building up a harmonious society.
In a word, it is of great value for the young adults to offer volunteer work. The youth volunteers do make a difference by the voluntary work! Why not join them and do something for our country?
2.【练习题目】
某些中学生为了显示自己成熟或表明自己醋而吸烟。请写一篇120词左右的短文,列举吸烟的危害,并提出建议。
【参考范文】
I am sorry to know that more and more middle school students begin to smoke. I think it is wrong to believe that smoking is cool and even think that smoking makes you appear to be mature. In fact, smoking is not cool but very dangerous.
First, smoking can do much damage to health. Scientific researches show that smoking can lead to heart diseases, cancers and other problems. It is reported that about 5 million people die of diseases related to smoking each year all over the world.
Second, it is a waste of money to smoke cigarettes. Smoking can cost a great deal of money. Once you are addicted to it, it is difficult to give it up.
What’s more, smoking can cause fires easily, which may do great damage to your life and your surroundings.
So give up smoking at once! Only in this way can you keep healthy forever.
3. 【练习题目】近年来,越来越多的中学生出国学习,出现了所谓的中学生“出国热”。请根据以下提供的信息,谈谈自己的看法。
1)良好的语言环境,更利于语言学习。
2)拓宽视野,学习国外先进的科学技术。
3)传播各民族间的不同文化。
参考词汇:媒介,中间人:mediator
【参考范文】
In recent years, studying abroad has been popular. Tens of thousands of Chinese middle school students have gone to foreign countries to study.Many people are trying their best to apply to go abroad.
There are a number of reasons for attending schools abroad.First, students who are studying abroad can act as mediators between people of different cultures. They can communicate with each other directly and learn about different cultures. Second, they can learn much more advanced knowledge of science and technology from foreign countries and experience different education methods.Third, they live in foreign countries and take classes given by foreign teachers. As a result, they can learn foreign languages much more quickly.
Therefore, it is advisable to attend schools abroad.
4.【练习题目】随着经济和社会的发展,道路上的私人小汽车越来越多。请根据自己的观察和理解,谈谈自己的观点。
【参考范文】
With the fantastic development both in economy and in society in China, the number of people who own private cars is on the rise. Some people have bought cars of their own, and others are planning to buy cars. But I strongly object to the increase in developing private cars.
I hold that automobiles will give rise to a series of problems. In the first place, as more and more cars are produced and run on the road, a large volume of poisonous gas will be given off, polluting the atmosphere and causing actual harm to the health of people. Next, private cars contribute to traffic jams so greatly that the advantages gained in comfort and freedom are often cancelled out by the frustration caused by traffic jams. The last problem is the increasing number of car accidents that have killed and will kill a lot of people in a friction of a second.
In a word, although automobiles have been playing a vital part in the daily activities of our society, they also bring us numerous troubles such as more serious environmental pollution, more traffic accidents and more energy consumption. They drink up huge amounts of fuel and throw out huge amounts of pollutants. Jams waste our precious time. Therefore, I am against developing private cars.
Recently _______,what amazes us most is______________,it is ture that__________.
There are many reasons explaining__________________________.The main reason is____________________.
what is more_________________________.thirdly__________________________.As a result_______________.
Considering all there,________________________.For one thing_____________________,for another____________.In Conclusion____________________.一种事物或现象(负面意义倾向
__________.
There are many reasons explaining__________________________.The
main reason is____________________.
what is more_________________________.thirdly_________________
_________.As a result_______________.
Considering all there,________________________.For one thing_______
______________,for another________
____.In Conclusion____________________.
一种事物或现象(负面意义倾向)
关于A的话题,早已引起了广泛的社会关注。如今在电视、报纸、日常生活的很多角落,都有越来越多的关于A的议论。
给A一个精确恒定的定义并非易事,因为它的概念涉及了科学、人性、思想、经济、社会、自然等广阔的领域。一般而言,我们可以这样描述A…
A能成为公众关注的焦点,主要是由于它对个人、集体乃至整个世界都有着不容忽视的不良影响。
认真分析后我们可以看到,A对社会/世界 /健康的不利有很多。首先,从最直观的角度来看,A的出现直接损害了(这里加入一句针对性的话,如人类的身体健康和环境的平衡) 。(举例)。其次,从更深一层次上讲,它为人类的精神文明蒙上了一层阴影。更可怕的是,由于A所产生微小利益,却促成了许多可悲的人们为其忘乎所以,破坏了人类生存的法则和空间。
事实上,A的出现是社会发展和人类进步的产物,A所带来的危害是人类进化过程中付出的代价。同时,A的产生来源于部分人们的自私和趋利性,他们看到的是肤浅和片面的\'利益,而从未从整个全局和人类整体的利益出发去认识和分析它。这使得A始终挥之不去。对此,我奉劝他们,跳出狭小的角落,用长远和全局的眼光去重新审视A。
而如今,我们已深受其害,要想消除它的危害,我们必须从根源上杜绝它的产生,我们每一个人都应给予A高度的重视,用系统的和科学的方法去解决,唯有这样,避免它带来更多损失,我们人类前进的脚步才会更加平稳,更加欢快的迈向辉煌的明天。
People hold different views about X. Some people are of the opinionthat
观点1. While others point out that
观点2. As far as I am concerned, the former/latter opinion holds moreweight. For one thing,
论据1. For another,
论据2. Last but not the least,
论据3. To conclude, 总结观点. As a college student, I am supposed to 表决心。或From above, we can predict that预测。
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