王林来自湖北的一个小镇,父母靠收废品为生,家里除了她还有两个弟弟。她告诉记者,每个月的消费不到600元,她会记下每一笔花费,即使是一个发夹、一支铅笔,到月底的时候来看看哪些消防是不理性的,下个月想买这些东西的时候就克制自己不去买。每次和朋友出去逛街,看着朋友们买漂亮衣服,她会觉得和同学不一样,后来就很少和同学出去逛街了。
张雷,广州某大学一名大三学生,父母都是商人。记者看到他时,首先映入眼帘的是一身名牌服装,然后是他随手把玩iphone4手机。他说自己每个月的消费不定,最高一个月能花一万多,最少一个月也有5000左右。早餐基本是麦当劳套餐加一杯咖啡,大概40元。午饭和晚饭一般会和同学去学校的商业街上吃,近100元。一天还要两包烟各种零食,这些也差不多有100元。如果是周末,跟女朋友出去玩,那样花钱会更“猛”一点。
organizations
who are managers
A manager is someone who coordinates and oversees the work of other people so that organizational goals can be accomplished.
How do we define who managers are
we have first-line managers, the lowest level of management ,manage the work of nonmanagerial employees who typically are involved with producing the organization’s products or servicing the organization’s customers. First-line managers often have the title of supervisor, but they may also called shift managers, district managers, department managers, office managers, or even foreperson. middle managers include all levels of management between the first level and the top level of the organization. These managers manage the work of first-line managers and may have titles such as regional manager, project leader, plant manager, or division manager. At or near the upper levels of the organizational structure are the top managers, who are responsible for making organization-wide decisions and establishing the plans and goals that affect the entire organization. These individuals typically have titles such as executive vice president, president, managing director, chief operating officer, chief executive officer, or chairperson.
what is management
management involves coordinating and overseeing the work activities of others so that their activities are completed efficiently and effectively.
Efficiency refers to getting the most output from the least amount of inputs.
Effectiveness is often described as doing things right, that is, not wasting resources.
what do managers do
management researchers have, after many years of study, developed three specific categorization schemes to describe what managers do: functions, roles, and skills. management functions
Planning: managers define goals, establish strategies for achieving those goals, and develop plans to integrate and coordinate activities.
organizing: managers are responsible for arranging and structuring work to accomplish the organization’s goals.
Leading: managers motivate subordinate, help resolve work group conflicts, influence individuals or teams as they work, select the most effective communication channel, or deal in any way with employee behavior issues.
controlling: managers have to monitor, compare and correct everything that is deviating. management roles
The term management roles refers to specific categories of managerial behavior.
Interpersonal roles are roles that involve people and other duties that are ceremonial symbolic in nature. The three interpersonal roles include figurehead, leader, and liaison.
Informational roles involve collecting, receiving, and disseminating information. The three informational roles are monitor, disseminator, and spokesperson.
Decisional roles entail making decisions or choices. The four decisional roles are entrepreneur, disturbance handler, resource allocator, and negotiator.
management skills
Technical skills are the job-specific knowledge and techniques needed to proficiently perform specific tasks. These skills tend to be more important for lower-level managers because they typically are managing employees who are suing tools and techniques to produce the organization’s products or service the organization’s customers.
Human skills involve the ability to work well with other people both individually and in a group. Because managers deal directly with people, these skills are essential and equally important at all levels of management.
conceptual skills are the skills managers use to think and to conceptualize about abstract and complex situations. Using these skills, managers must see the organization as a whole, understand the relationships among various subunits, and visualize how the organization fits into its broader environment.
How the manager’s job is changing
what is an organization
An organization is a deliberate arrangement of people to accomplish some specific purpose.
Becoming a manager
1. Keep up with current business news.
2. Read books about good and bad examples of managing.
3. Remember that one of the things good managers do is discover what is unique about each
person and capitalize on it.
4. Keep in mind the simple advice of the late Peter Drucker, who has been called the most
influential management thinker of the twentieth century: management is about people.
5. work on your soft skills—work ethic, communications, information gathering, and people
skills. These are what employers cite as the most important factors for getting jobs.
6. observe managers and how they handle people and situations.
7. Talk actual managers about their experiences—good and bad.
8. Get experience in managing by taking on leadership roles in student organizations.
9. Start thinking about whether you’d enjoy being a manager.
近十年的高校扩招,使得我国在校大学生人数从六百多万扩容到两千万,如此众多的青年聚集的地方,对商业家来说,既是眼前的商机,也是未来的消费核心人群。但一项对大学生的调查结果显示:九成以上的大学生还是把家庭供给作为最主要的经济来源。而大学生这一群体在经济消费水平、消费构成上存在着巨大差距和差别,其中年消费(不含学杂费和住宿费最低的只有3600元,比较节约的学生一年消费在1万元左右,而消费高的每个月甚至超出了万元。
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