Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words
瞎子以前曾不止一次在这座桥上走过。尤其是在那春雨过后、山洪暴发的日子,他过桥时听到桥下哗哗作响的流水声,真有点毛骨悚然、胆战心惊。可是这一次瞎子过桥,正值秋高气爽、小河断流的季节。一般的人过桥看得见桥下干涸的河床,走在桥上有走旱路的`感觉。然而瞎子却没法看到河中的情形,他凭以往的判断,认为桥下必定是水流湍急的深渊。因此,他失脚以后使出了浑身的力气抓住桥栏杆不放,一边奋力挣扎着试图爬上桥去;一边急切地希望得到他人的救助。
当时从桥上经过的人,看到瞎子抓着桥栏杆有惊无险、盲目恐慌的情景,既好笑又怜悯地指点他说:“用不着害怕,你双脚离地不远,松手就可以着地。”瞎子不相信这话。他心里想:“不肯拉我一把,却要我松手掉下去,这不是存心坑人吗?”想到这里,他不禁绝望地大哭起来。
不一会儿,瞎子力气耗尽,两手一滑,身体坠了下去。出乎瞎子想像的是,他还没有来得及感受空中失重、丧魂落魄的投河悲哀,顷刻之间双脚就触到了地。以至于他落地以后身体打了一个踉跄才站稳了脚跟。原来这桥下真如那路人说的一样,一点水都没有。瞎子这时才松了一口气。他有点不好意思地笑着说:“早知道这桥不高,下面没有水,我就不会吊在栏杆上吃苦头了。”
瞎子因看不见路而坠桥,并不是一件可笑的事。瞎子心目中关于坠桥危险和人们会扶危济困的合理想法被桥不高、河已***特殊环境所扭曲,这才成了虚惊一场的笑料。这一现象告诉我们,建立人与人之间的完全信赖并不是一朝一夕所能办到的事。
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